TEST YOUR MARKETING AWARENESS (Previous Papers based on memory) |
SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008 |
SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008 |
SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting |
SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting |
SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting |
SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting |
SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting |
SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting |
SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting |
SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting |
SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting |
SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting |
SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting |
SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting |
SET 15 Punjab National Bank CLERK Exam held on 04-04-2010 |
SET 16 Punjab National Bank CLERK Exam held on 20-09-2010 |
SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting |
SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting |
SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting |
SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting |
SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift) |
SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift) |
SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift) |
SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift) |
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1) Sales Promotion involves _____ | View Explanation |
(1) Building Product Awareness |
(2) Creating Interest |
(3) Providing Information |
(4) Designing new products |
(5) None of these |
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2) The performance of a sales person can be enhanced by | View Explanation |
(1) increasing the sales incentives |
(2) increasing the number products to be sold |
(3) appropriate training |
(4) All of these |
(5) None of these |
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3) "Outsourcing" means service rendered by _______ | View Explanation |
(1) outside agencies |
(2) other departments of the Company |
(3) employees, other than the sales persons |
(4) marketing department |
(5) All of these |
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4) For sustained relationship with the buyer' one of the following is necessary _____ | View Explanation |
(1) Continuity |
(2) Consistency |
(3) Understanding |
(4) Empathy |
(5) All of these |
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5) In modem day marketing, the benefits of selling extend to ______ | View Explanation |
(1) Only product and services |
(2) Only after sales services |
(3) Lifelong relationship with the buyer |
(4) All of these |
(5) None of these |
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6) For successful marketing ______ | View Explanation |
(1) only the sales person sells |
(2) only front office person sells |
(3) only Finance department sells |
(4) only back office persons sell |
(5) the whole organization sells |
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7) Team building is required ______ | View Explanation |
(1) only for lead generation |
(2) only for after sales service |
(3) for cross selling |
(4) All of these |
(5) None of these |
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8) Lead generation is ______ | View Explanation |
(1) a pre-sales function |
(2) a function of the customer |
(3) a function of the manufacturing department |
(4) a post sales function |
(5) All of these |
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9) Savings Accounts with zero balance can be opened for _______ | View Explanation |
(1) persons below BPL |
(2) students |
(3) under Financial Inclusion scheme |
(4) as per Bank's Policies |
(5) None of these |
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10) Financial Inclusion means | View Explanation |
(1) Opening Accounts of Finance Companies |
(2) Financial Analysis of Balance sheet figures |
(3) Opening Accounts of HNI's |
(4) Opening Accounts of NRI's |
(5) Opening Accounts of underprivileged persons |
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11) One of the following is not a target group for SME loans | View Explanation |
(1) all professionals |
(2) large industries |
(3) truck operators |
(4) beauty parlours |
(5) hotels and restaurants |
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12) SME means ______ | View Explanation |
(1) Small and Medium Eterprises |
(2) Small Marketing Enterprises |
(3) Small scale Marketing Enties |
(4) Small and Medium Establishments |
(5) All of these |
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13) Target Market for Home Loans is | View Explanation |
(1) all builders |
(2) agriculturists |
(3) all housing societies |
(4) All of these |
(5) None of these |
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14) Target Market for Debit Cards is _______ | View Explanation |
(1) all existing account holders |
(2) all sales persons |
(3) all NRIs |
(4) all HNIs |
(5) All of these |
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15) Cross-selling is very effective in the sale of one of the following _______ | View Explanation |
(1) Debit Cards |
(2) Credit Cards |
(3) Internet Banking |
(4) Auto loans |
(5) All of these |
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16) Cross selling can be resorted to, by _______ | View Explanation |
(1) all sales persons |
(2) all employees |
(3) all employers |
(4) outsourced agencies |
(5) all service providers |
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17) Cross-selling means ___ | View Explanation |
(1) one salesman selling to another salesman |
(2) selling across territories |
(3) selling across countries |
(4) selling additional products to existing customers |
(5) All of these |
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18) Market Penetration can be possible through _______ | View Explanation |
(1) more calls to the same buyers |
(2) more calls to many buyers |
(3) surrogate marketing |
(4) alternate marketing |
(5) All of these |
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19) Market Penetration connotes _______ | View Explanation |
(1) Covering a wide area of the market for sales |
(2) Entering the buyers' houses |
(3) Entering the sellers' houses |
(4) Entering all shops and business houses |
(5) All of these |
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20) Market Innovations means _______ | View Explanation |
(1) design new products |
(2) new styles of marketing |
(3) new ideas in sales steps |
(4) only (1) and (2) |
(5) All (1),(2) and (3) |
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