| TEST YOUR MARKETING AWARENESS (Previous Papers based on memory) |
| SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008 |
| SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008 |
| SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting |
| SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting |
| SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting |
| SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting |
| SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting |
| SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting |
| SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting |
| SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting |
| SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting |
| SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting |
| SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting |
| SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting |
| SET 15 Punjab National Bank CLERK Exam held on 04-04-2010 |
| SET 16 Punjab National Bank CLERK Exam held on 20-09-2010 |
| SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting |
| SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting |
| SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting |
| SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting |
| SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift) |
| SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift) |
| SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift) |
| SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift) |
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| 1) Sales Promotion involves _____ | View Explanation |
| (1) Building Product Awareness |
| (2) Creating Interest |
| (3) Providing Information |
| (4) Designing new products |
| (5) None of these |
|
| 2) The performance of a sales person can be enhanced by | View Explanation |
| (1) increasing the sales incentives |
| (2) increasing the number products to be sold |
| (3) appropriate training |
| (4) All of these |
| (5) None of these |
|
| 3) "Outsourcing" means service rendered by _______ | View Explanation |
| (1) outside agencies |
| (2) other departments of the Company |
| (3) employees, other than the sales persons |
| (4) marketing department |
| (5) All of these |
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| 4) For sustained relationship with the buyer' one of the following is necessary _____ | View Explanation |
| (1) Continuity |
| (2) Consistency |
| (3) Understanding |
| (4) Empathy |
| (5) All of these |
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| 5) In modem day marketing, the benefits of selling extend to ______ | View Explanation |
| (1) Only product and services |
| (2) Only after sales services |
| (3) Lifelong relationship with the buyer |
| (4) All of these |
| (5) None of these |
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| 6) For successful marketing ______ | View Explanation |
| (1) only the sales person sells |
| (2) only front office person sells |
| (3) only Finance department sells |
| (4) only back office persons sell |
| (5) the whole organization sells |
|
| 7) Team building is required ______ | View Explanation |
| (1) only for lead generation |
| (2) only for after sales service |
| (3) for cross selling |
| (4) All of these |
| (5) None of these |
|
| 8) Lead generation is ______ | View Explanation |
| (1) a pre-sales function |
| (2) a function of the customer |
| (3) a function of the manufacturing department |
| (4) a post sales function |
| (5) All of these |
|
| 9) Savings Accounts with zero balance can be opened for _______ | View Explanation |
| (1) persons below BPL |
| (2) students |
| (3) under Financial Inclusion scheme |
| (4) as per Bank's Policies |
| (5) None of these |
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| 10) Financial Inclusion means | View Explanation |
| (1) Opening Accounts of Finance Companies |
| (2) Financial Analysis of Balance sheet figures |
| (3) Opening Accounts of HNI's |
| (4) Opening Accounts of NRI's |
| (5) Opening Accounts of underprivileged persons |
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| 11) One of the following is not a target group for SME loans | View Explanation |
| (1) all professionals |
| (2) large industries |
| (3) truck operators |
| (4) beauty parlours |
| (5) hotels and restaurants |
|
| 12) SME means ______ | View Explanation |
| (1) Small and Medium Eterprises |
| (2) Small Marketing Enterprises |
| (3) Small scale Marketing Enties |
| (4) Small and Medium Establishments |
| (5) All of these |
|
| 13) Target Market for Home Loans is | View Explanation |
| (1) all builders |
| (2) agriculturists |
| (3) all housing societies |
| (4) All of these |
| (5) None of these |
|
| 14) Target Market for Debit Cards is _______ | View Explanation |
| (1) all existing account holders |
| (2) all sales persons |
| (3) all NRIs |
| (4) all HNIs |
| (5) All of these |
|
| 15) Cross-selling is very effective in the sale of one of the following _______ | View Explanation |
| (1) Debit Cards |
| (2) Credit Cards |
| (3) Internet Banking |
| (4) Auto loans |
| (5) All of these |
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| 16) Cross selling can be resorted to, by _______ | View Explanation |
| (1) all sales persons |
| (2) all employees |
| (3) all employers |
| (4) outsourced agencies |
| (5) all service providers |
|
| 17) Cross-selling means ___ | View Explanation |
| (1) one salesman selling to another salesman |
| (2) selling across territories |
| (3) selling across countries |
| (4) selling additional products to existing customers |
| (5) All of these |
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| 18) Market Penetration can be possible through _______ | View Explanation |
| (1) more calls to the same buyers |
| (2) more calls to many buyers |
| (3) surrogate marketing |
| (4) alternate marketing |
| (5) All of these |
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| 19) Market Penetration connotes _______ | View Explanation |
| (1) Covering a wide area of the market for sales |
| (2) Entering the buyers' houses |
| (3) Entering the sellers' houses |
| (4) Entering all shops and business houses |
| (5) All of these |
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| 20) Market Innovations means _______ | View Explanation |
| (1) design new products |
| (2) new styles of marketing |
| (3) new ideas in sales steps |
| (4) only (1) and (2) |
| (5) All (1),(2) and (3) |
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