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TEST YOUR MARKETING AWARENESS (Previous Papers based on memory)
SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008
SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008
SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting
SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting
SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting
SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting
SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting
SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting
SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting
SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting
SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting
SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting
SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting
SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting
SET 15 Punjab National Bank CLERK Exam held on 04-04-2010
SET 16 Punjab National Bank CLERK Exam held on 20-09-2010
SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting
SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting
SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting
SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting
SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift)
SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift)
SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift)
SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift)

1) Delivery channels other than Bank counters are ______View Explanation
(1)  ATMs
(2)  Internet Banking
(3)  Mobile Banking
(4)  Telebanking
(5)  All of these
2) Marketing is best suited in _______View Explanation
(1)  Buyer's market
(2)  Seller's market
(3)  Internal marketing
(4)  Direct marketing
(5)  None of these
3) Customer's relationship with bank is influenced by _________View Explanation
(1)  Customers' attitudes
(2)  Attitudes of Bank Staff
(3)  Interest rates of the bank
(4)  Attitudes of sales persons
(5)  All of these
4) Marketing is an _____Find the wrong optionView Explanation
(1)  an ancient concept
(2)  a modern need
(3)  a continuous affair
(4)  a team effort
(5)  a direct need for survival
5) Indirect marketing measns ______View Explanation
(1)  Marketing by non-sales persons
(2)  Market Survey
(3)  Market Research
(4)  Advertisements
(5)  All of these
6) Direct Marketing means _______View Explanation
(1)  Face to face marketing
(2)  Melas
(3)  seminars
(4)  Indoor marketing
(5)  Online marketing
7) Effective Bank Marketing requires _______View Explanation
(1)  proper pricing
(2)  Market research
(3)  customized products
(4)  simple procedures
(5)  All of these
8) A vision statement is ________View Explanation
(1)  not required for established companies
(2)  not required due to competition
(3)  not required as no one understands them
(4)  a long term inspiration
(5)  None of these
9) Non-product selling means _______View Explanation
(1)  selling variety of products
(2)  selling only one product
(3)  selling seasonal products
(4)  selling services
(5)  All of these
10) Marketing is a function undertaken by _______View Explanation
(1)  All DSA's
(2)  All front-office staff
(3)  Whole organisation
(4)  All of these
(5)  None of these
11) Find the correct statement?View Explanation
(1)  Selling is same as marketing
(2)  Selling is more than marketing
(3)  Selling is part of marketing
(4)  All of these
(5)  None of these
12) Selling is a function undertaken by ____View Explanation
(1)  All the sales persons
(2)  All the employees
(3)  Entire organisation
(4)  Outsourced Agencies
(5)  All of these
13) One of the following is not a sales activity, find the same?View Explanation
(1)  Identifying leads
(2)  Making a call
(3)  Presentation
(4)  Negotiation
(5)  After-sales service
14) Leads can be provided by _______View Explanation
(1)  Friends and Relatives
(2)  Websites
(3)  Directories
(4)  Colleagues
(5)  All of these
15) Bank marketing is same asView Explanation
(1)  Transaction marketing
(2)  Service marketing
(3)  Indoor marketing
(4)  All of these
(5)  None of these
16) "Conversion" in sales language means ________View Explanation
(1)  converting a buyer into seller
(2)  converting a seller into a buyer
(3)  converting a prospect into a client
(4)  All of these
(5)  None of these
17) "Reference" means _____View Explanation
(1)  Reference books
(2)  Salespersons
(3)  Leads provided by operation staff
(4)  Front-office staff
(5)  Management
18) Marketing of service is known as _______View Explanation
(1)  Transaction Marketing
(2)  Door-to-door Marketing
(3)  Relationship marketing
(4)  Internal marketing
(5)  None of these
19) "relationship" in marketing means ______View Explanation
(1)  Relation between sales persons
(2)  Relation between buyer and seller
(3)  Relation between Company and Consumer
(4)  All of these
(5)  None of these
20) "Making a call'' means ________View Explanation
(1)  Calling on a prospective customer
(2)  Explaining product details
(3)  Negotiating a deal
(4)  Arguing with a customer
(5)  All of these
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