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TEST YOUR MARKETING AWARENESS (Previous Papers based on memory)
SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008
SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008
SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting
SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting
SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting
SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting
SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting
SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting
SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting
SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting
SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting
SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting
SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting
SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting
SET 15 Punjab National Bank CLERK Exam held on 04-04-2010
SET 16 Punjab National Bank CLERK Exam held on 20-09-2010
SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting
SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting
SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting
SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting
SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift)
SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift)
SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift)
SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift)

1) Advertisements are not required in ______View Explanation
(1)  Public Sector Banks
(2)  Private Sector Banks
(3)  Government concerns
(4)  Profit making Companies
(5)  None of these
2) Situation Analysis is useful for _______View Explanation
(1)  SWOT Analysis
(2)  Analysis of sales persons' performance
(3)  Analysis of capital market
(4)  All of these
(5)  None of these
3) Savings Accounts can be opened by ______View Explanation
(1)  All individuals fllfilling KYC norms
(2)  All individuals earning more than Rs. 1,00,000 per annum
(3)  All individuals above the age of 18
(4)  All salaried persons only
(5)  All the students below the age of 18
4) Good marketing strategy envisages good and proper ___View Explanation
(1)  Product development
(2)  Promotion and Distribution
(3)  Pricing
(4)  Relationship management
(5)  All of these
5) Find the correct sentence.View Explanation
(1)  Higher the price, higher the sales
(2)  More sales persons lead to more sales
(3)  Mission statement is part of a Market Plan
(4)  Better sales incentives means better performance
(5)  All customers are profitable customers
6) The Target group for Education Loan is _____View Explanation
(1)  All parents
(2)  All professors
(3)  All Research Scholars
(4)  All Tutorial Colleges
(5)  All College Students
7) Customization results in ____View Explanation
(1)  Customer exodus
(2)  Customer retention
(3)  Customer Complaints
(4)  All of these
(5)  None of these
8) The best promotional tool in any marketing is _______View Explanation
(1)  E-promotion
(2)  Public Relations
(3)  Viral marketing
(4)  Word of mouth publicity
(5)  Advertisements
9) The Target Group for Car Loan is _______View Explanation
(1)  Auto manufacturing companies
(2)  Car dealers
(3)  Taxi drivers
(4)  Car purchasers
(5)  All of these
10) Market Segmentation helps to determine ____View Explanation
(1)  Target Groups
(2)  Sales price
(3)  Profit levels
(4)  Product life cycle
(5)  All of these
11) Cross Selling is useful for canvassing _____View Explanation
(1)  Current Accounts
(2)  Fixed Deposit Accounts
(3)  Student loans
(4)  Car loans
(5)  All of these
12) Buyer Resistance can be overcome by ____View Explanation
(1)  Cordial relation between buyer and seller
(2)  good negotiation
(3)  Persuasive communication
(4)  Good after sales service
(5)  All of these
13) Current Accounts can be freely opened by ____ Find the incorrect answer.View Explanation
(1)  All NRIs
(2)  All businessmen
(3)  Government departments
(4)  Firms and companies
(5)  HUFs
14) Service Marketing is the same as _____View Explanation
(1)  Internet Marketying
(2)  Telemarketing
(3)  Internal marketing
(4)  Relationship Marketing
(5)  All of these
15) Market Share refers to _____View Explanation
(1)  Share market prices
(2)  Price fluctuation in the market
(3)  Share issue floated by the company
(4)  Share of wallet
(5)  Share of business of the company as compared to peers
16) Marketing is ______View Explanation
(1)  A skilled person's job
(2)  A one day function
(3)  A one time act
(4)  Required only when new product islaunched
(5)  None of these
17) Service Marketing is resorted to in ______View Explanation
(1)  All manufacturing companies
(2)  All production houses
(3)  Export units
(4)  Insurance companies and banks
(5)  All of these
18) A DSA means ______View Explanation
(1)  Direct Service Agency
(2)  Direct Selling Agent
(3)  Double Selling Agent
(4)  Distributor & State Agent
(5)  None of these
19) Marketing is the function of _____View Explanation
(1)  Sales persons
(2)  Production Department
(3)  Planing Department
(4)  Team Leaders
(5)  A collective function of all staff
20) Buyer Resistance means _____View Explanation
(1)  Buyer's interest in the product being sold
(2)  Buyer fighting with the seller
(3)  Buyer's hesitation in buying the product
(4)  Buyer becoming a seller
(5)  Buyer buying the product
21) Marketing channels means _____View Explanation
(1)  Delivery period
(2)  Delivery time
(3)  Delivery outlets
(4)  Delivery place
(5)  All of these
22) Market information means ____View Explanation
(1)  Knowledge level of marketing staff
(2)  Information of marketing staff
(3)  Information regarding Share market
(4)  Knowledge of related markets
(5)  All of these
23) Effective selling skills depend on _____View Explanation
(1)  Effective lead generation
(2)  Sales call planning
(3)  Territory Allocation
(4)  Effective communication skills
(5)  All of these
24) Lead generation can be resorted to by browsing ______View Explanation
(1)  Telephone directories
(2)  Yellow pages
(3)  Internet sites
(4)  List of existing customers
(5)  All of these
25) Marketing function includes _____View Explanation
(1)  Designing new products
(2)  advertisements
(3)  Publicity
(4)  after sales service
(5)  All of these
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