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TEST YOUR MARKETING AWARENESS (Previous Papers based on memory)
SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008
SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008
SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting
SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting
SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting
SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting
SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting
SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting
SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting
SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting
SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting
SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting
SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting
SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting
SET 15 Punjab National Bank CLERK Exam held on 04-04-2010
SET 16 Punjab National Bank CLERK Exam held on 20-09-2010
SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting
SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting
SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting
SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting
SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift)
SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift)
SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift)
SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift)

1) Marketing is termed as successful when _______View Explanation
(1)  There is a rise in the number of salesmen
(2)  There is no need for post-sales service
(3)  There is no need to give discounts
(4)  There is rise in sales through more clients
(5)  Marketing is an on going process and hence can never be successful
2) Market Research is needed for _______View Explanation
(1)  Choosing the right sales persons
(2)  Choosing the right products
(3)  Making proper marketing decisions
(4)  Deciding the sales incentives
(5)  None of these
3) Sales forecasting involves _____View Explanation
(1)  Proper selling price
(2)  Sales planning
(3)  Distribution outlets
(4)  Consumer needs and demands
(5)  All of these
4) Advertisements are required for ______View Explanation
(1)  Boosting the production levels
(2)  Motivating the employees
(3)  Boosting the sales
(4)  All of these
(5)  None of these
5) Price is an important factor for effective marketing. What are the other P's?View Explanation
(1)  Product, Promotion and Place
(2)  Place, Persuasion and Promotion
(3)  Pride, Person and Place
(4)  Product, Paper and Person
(5)  None of these
6) Only one of the following is true. Find the same.View Explanation
(1)  Marketing is not required in a monopolistic situation
(2)  Marketing is not required in public enterprises
(3)  Marketing depends on competitors' performance
(4)  Marketing has no role to play in production levels
(5)  Motivated employees do not require sales incentives
7) Market segmentation helps in ______View Explanation
(1)  Identifying the target group
(2)  Focussed marketing
(3)  Improved lead generation
(4)  only (1) and (2)
(5)  All (1),(2) and (3)
8) Digital Marketing means ______View Explanation
(1)  a way of Direct Marketing
(2)  a way of indirect Marketing
(3)  a strategy of the DSAs
(4)  All of these
(5)  None of these
9) ATM means __View Explanation
(1)  Any Time Marketing
(2)  Any Time Money
(3)  Any Time Machine
(4)  Automatic Teller Machine
(5)  Automatic Teller Money
10) Cross Selling means _____View Explanation
(1)  Selling with a cross face
(2)  Selling to Red Cross Members
(3)  Selling to Blue Cross Members
(4)  Selling across countries
(5)  Selling other products to existing customers
11) Bancassurance means ______View Explanation
(1)  Assurance given by the banks to loaners
(2)  Assurance to bank with one bank
(3)  Assurance to repay loans
(4)  Assurance to give good service
(5)  Selling insurance products through banks
12) The Target Group for Credit Cards is ________View Explanation
(1)  All Card holders
(2)  All existing borrowers
(3)  individual with taxable income
(4)  All of these
(5)  None of these
13) A Target Group in Marketing means _____View Explanation
(1)  To whom the sales should be directed
(2)  A group of sellers
(3)  A Group of Buyers
(4)  A Group of Products
(5)  All of these
14) CRM means _______View Explanation
(1)  Customer Relationship Management
(2)  Customer Retention Management
(3)  Customers Relatives Meet
(4)  Channel Route Market
(5)  Channel Representative Manager
15) Value-Added Services means ____View Explanation
(1)  Giving full value for money
(2)  better value for higher price
(3)  Costlier service
(4)  Additional service
(5)  All of these
16) Benchmark means ___View Explanation
(1)  Products lined up on a bench
(2)  salesmen sitting on a bench
(3)  Set Standards
(4)  mark on a bench
(5)  None of these
17) A DSA means ______View Explanation
(1)  Directly Selling Authority
(2)  Directly Selling Agent
(3)  Direct Selling Authority
(4)  Direct Selling Agent
(5)  Distributor & Selling Agencies
18) A Presentation means ______View Explanation
(1)  Display of products
(2)  Explaining the utility of products
(3)  A Gift
(4)  Display of communication skills
(5)  All of these
19) A Call Centre means _______View Explanation
(1)  A place where salesmen meet every day
(2)  A training centre
(3)  A Back office set up where customer queries are answered
(4)  Customers' meeting place
(5)  All of these
20) A Call means ____View Explanation
(1)  A Profession
(2)  Teletalk
(3)  Calling on a Prospect
(4)  A Call Centre
(5)  All of these
21) Internal marketing means _____View Explanation
(1)  Selling to oneself
(2)  Selling to the employees
(3)  Selling of samples
(4)  Selling to foreign markets
(5)  None of these
22) Market share means ____View Explanation
(1)  Market price of shares
(2)  Sensex
(3)  Share market
(4)  Share of business among peers
(5)  Market volatility
23) Market size means ________View Explanation
(1)  Size of marketing staff
(2)  Size of the organisation
(3)  Scope for profits
(4)  All of these
(5)  None of these
24) Service Marketing is same as ____View Explanation
(1)  Relationship Marketing
(2)  Transaction Marketing
(3)  Internal marketing
(4)  All of these
(5)  None of these
25) Marketing in Banks is required for ______View Explanation
(1)  getting new customers
(2)  retaining exist customers
(3)  lending
(4)  accepting of deposits
(5)  All of the above
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