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TEST YOUR MARKETING AWARENESS (Previous Papers based on memory)
SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008
SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008
SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting
SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting
SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting
SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting
SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting
SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting
SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting
SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting
SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting
SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting
SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting
SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting
SET 15 Punjab National Bank CLERK Exam held on 04-04-2010
SET 16 Punjab National Bank CLERK Exam held on 20-09-2010
SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting
SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting
SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting
SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting
SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift)
SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift)
SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift)
SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift)

1) Which one of the following is true. Find the same.View Explanation
(1)  Marketing is not required in a monopolistic situation
(2)  Marketing is not required in public enterprises
(3)  Marketing depends on competitors' performance
(4)  Marketing has no role to play in production
(5)  None of these
2) Market segmentation helps in ______View Explanation
(1)  Improved lead generation
(2)  Identifying the target group
(3)  Focussed marketing
(4)  only (1) and (2)
(5)  All (1),(2) and (3)
3) Digital Marketing means ______View Explanation
(1)  a way of Direct Marketing
(2)  a way of indirect Marketing
(3)  a strategy of the DSAs
(4)  All of these
(5)  None of these
4) ATM means __View Explanation
(1)  Any Time Marketing
(2)  Any Time Money
(3)  Any Time Machine
(4)  Automatic Teller Machine
(5)  Automatic Time Money
5) Cross Selling means _____View Explanation
(1)  Selling with a cross face
(2)  Selling to Red Cross Members
(3)  Selling to Blue Cross Members
(4)  Selling across countries
(5)  Selling other products to existing customers
6) Bancassurance means ______View Explanation
(1)  Assurance given by the banks to loans
(2)  Assurance to basnk with one bank
(3)  Assurance to repay loans
(4)  Assurance to give good service
(5)  Selling insurance products through banks
7) The Target Group for Credit Cards is ________View Explanation
(1)  All Card holders
(2)  All existing borrowers
(3)  individual with taxable income
(4)  All of these
(5)  None of these
8) A Target Group in Marketing means _____View Explanation
(1)  To whom the sales should be directed
(2)  A group of sellers
(3)  A Group of Buyers
(4)  A Group of Products
(5)  All of these
9) CRM means _______View Explanation
(1)  Customer Relationship Management
(2)  Customer Retention Management
(3)  Customers Relatives Meet
(4)  Channel Route Market
(5)  Channel Representative Manager
10) Value-Added Services means ____View Explanation
(1)  Giving full value for money
(2)  better value for higher price
(3)  Costlier service
(4)  Additional service
(5)  All of these
11) Benchmark means ___View Explanation
(1)  Products lined up on a bench
(2)  Sales men sitting on a bench
(3)  Set Standards
(4)  Marks on a bench
(5)  None of these
12) A DSA means ______View Explanation
(1)  Directly Selling Authority
(2)  Directly Selling Agent
(3)  Direct Selling Authority
(4)  Direct Selling Agent
(5)  Distributor & Selling Agencies
13) A Presentation means ______View Explanation
(1)  Display of products
(2)  Explaining the utility of products
(3)  Display of communication skills
(4)  A gift
(5)  All of these
14) A "Call Centre" is ______View Explanation
(1)  A place where salesmen meet every day
(2)  A training centre
(3)  A Back office set up where customer queries are answered
(4)  Customers' meeting place
(5)  All of these
15) A "Call" means ______View Explanation
(1)  A Profession
(2)  Teletalk
(3)  Calling on a Prospect
(4)  A Call Centre
(5)  All of these
16) Internal marketing means _____View Explanation
(1)  Selling to oneslf
(2)  Selling of the employees
(3)  Selling of samples
(4)  Selling to foreign markets
(5)  None of these
17) Market share means ____View Explanation
(1)  Market price of shares
(2)  Sensex
(3)  Share market
(4)  Share of business among peers
(5)  Market viability
18) Market size means ________View Explanation
(1)  Size of marketing staff
(2)  Size of the company
(3)  Scope for profits
(4)  Scope for marketing
(5)  All of these
19) ServiceMarketing is the same as ____View Explanation
(1)  Relationship Marketing
(2)  Transaction Marketing
(3)  Internal marketing
(4)  All of these
(5)  None of these
20) Marketing in Banks is required for ______View Explanation
(1)  getting new customers
(2)  retaining exist customers
(3)  lending
(4)  accepting of deposits
(5)  All of these
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