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TEST YOUR MARKETING AWARENESS (Previous Papers based on memory)
SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008
SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008
SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting
SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting
SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting
SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting
SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting
SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting
SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting
SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting
SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting
SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting
SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting
SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting
SET 15 Punjab National Bank CLERK Exam held on 04-04-2010
SET 16 Punjab National Bank CLERK Exam held on 20-09-2010
SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting
SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting
SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting
SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting
SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift)
SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift)
SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift)
SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift)

1) In a Savings Account, money can be deposited on.......View Explanation
(1)  Monthly basis
(2)  As per the convenience of the depositor
(3)  Annual basis
(4)  In one lump sum
(5)  Quarterly basis
2) 'Load' means...........View Explanation
(1)  Log of wood
(2)  Fee charged when one buys or sells the units of a fund
(3)  Share price at the time of buying
(4)  Stamp duty
(5)  Fund value
3) Digital Marketing is the same as..........View Explanation
(1)  Online marketing
(2)  Cross-selling
(3)  Website designing
(4)  Road-shows
(5)  Door-to-door marketing
4) Mutual Fund business from existing bank customers can be mobilized by...........View Explanation
(1)  Online marketing
(2)  Cross-selling
(3)  Telemarketing
(4)  Carpet bombing
(5)  Road-shows
5) Margin contribution in the case of a loan account means ..............View Explanation
(1)  Money paid by bank to borrower
(2)  Same as EMI
(3)  Borrower's own contribution for the venture
(4)  Stamp duty
(5)  Registration charges
6) Find the correct sentence.........View Explanation
(1)  KYC norms are not applicable for Financial Inclusion
(2)  Loans can be granted to students at low rate of interest
(3)  Home loans are not useful for public
(4)  NRI customers are not profitable customers
(5)  Online marketing is very costly
7) Financial Inclusion means...........View Explanation
(1)  Financial statements
(2)  Financial data
(3)  Wholesale Banking
(4)  Retail Banking
(5)  Bringing all poor people under banking net
8) More number of conversions indicates..........View Explanation
(1)  More sales
(2)  More purchases
(3)  More staff
(4)  More products
(5)  More technological progress
9) Market share can be increased by increasing............View Explanation
(1)  Raw material cost
(2)  The staff strength
(3)  The sales
(4)  The sales staff
(5)  Competition
10) A fall in the market share implies.........View Explanation
(1)  Sales have gone up
(2)  Profit has gone up
(3)  Prices are erratic
(4)  Competition has increased
(5)  Business is wound up
11) Market size also means.........View Explanation
(1)  Market planning
(2)  Market pricing
(3)  Market space
(4)  Market distribution
(5)  Market channels
12) Delivery channels means...........View Explanation
(1)  Place from where the products are sold
(2)  Courier service
(3)  Distribution agencies
(4)  Delivery time
(5)  Offsite banking
13) "To Close a Call means.........View Explanation
(1)  To look for new clients
(2)  Telemarketing
(3)  To clinch the sales deal
(4)  Online marketing
(5)  Indoor marketing
14) "A Lead" means ..........View Explanation
(1)  ATM usage
(2)  Product offering
(3)  Discount sales
(4)  A likely buyer
(5)  A type of credit card
15) "A Cold Call" means..............View Explanation
(1)  A futile exercise
(2)  Calls made in cold countries
(3)  Sales talk
(4)  Old product with new wrapping
(5)  Calls made without prior appointment
16) A Call in marketing means...........View Explanation
(1)  A newly introduced product
(2)  Territory allocation for sales persons
(3)  A Call Centre
(4)  A sales meeting
(5)  To visit a Prospect
17) Benchmark means...........View Explanation
(1)  A Standard value for comparison
(2)  Basic products
(3)  Court cases
(4)  Financial targets
(5)  Sales persons targets
18) Indirect marketing is the same as : View Explanation
(1)  Onsite selling
(2)  Using a smart-phone
(3)  Viral marketing
(4)  Advertisements
(5)  Online marketing
19) Selling is.........View Explanation
(1)  Same as marketing
(2)  More than Marketing
(3)  Offering discounts
(4)  A sub-function of marketing
(5)  Nothing to do with marketing
20) Marketing of Services is adopted in............View Explanation
(1)  Grocery stores
(2)  Garment trade
(3)  Medicine shops
(4)  Fruit stalls
(5)  Hotels
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