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TEST YOUR MARKETING AWARENESS (Previous Papers based on memory)
SET 01 SBI Associate Banks CLERK Exam held on 06-01-2008
SET 02 SBI Associate Banks CLERK Exam held on 10-02-2008
SET 03 SBI Associate Banks CLERK exam held on 06-07-2008, 1st sitting
SET 04 SBI Associate Banks CLERK exam held on 06-07-2008, 2nd sitting
SET 05 SBI Associate Banks CLERK exam held on 13-07-2008, 1st sitting
SET 06 SBI Associate Banks CLERK exam held on 13-07-2008, 2nd sitting
SET 07 SBI Associate Banks CLERK exam held on 01-03-2009, 1st sitting
SET 08 SBI Associate Banks CLERK exam held on 01-03-2009, 2nd sitting
SET 09 SBI Associate Banks CLERK exam held on 08-11-2009, 1st sitting
SET 10 SBI Associate Banks CLERK exam held on 08-11-2009, 2nd sitting
SET 11 SBI Associate Banks CLERK exam held on 15-11-2009, 1st sitting
SET 12 SBI Associate Banks CLERK exam held on 15-11-2009, 2nd sitting
SET 13 SBI Associate Banks CLERK exam held on 22-11-2009, 1st sitting
SET 14 SBI Associate Banks CLERK exam held on 22-11-2009, 2nd sitting
SET 15 Punjab National Bank CLERK Exam held on 04-04-2010
SET 16 Punjab National Bank CLERK Exam held on 20-09-2010
SET 17 SBI Associate Banks CLERK exam held on 16-01-2011, 1st sitting
SET 18 SBI Associate Banks CLERK exam held on 16-01-2011, 2nd sitting
SET 19 SBI Associate Banks CLERK exam held on 23-01-2011, 1st sitting
SET 20 SBI Associate Banks CLERK exam held on 23-01-2011, 2nd sitting
SET 21 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Morning Shift)
SET 22 SBI CLERK (Office Asst. & Stenographer) Exam held on 27-05-2012(Evening Shift)
SET 23 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Morning Shift)
SET 24 SBI CLERK (Office Asst. & Stenographer) Exam held on 03-06-2012(Evening Shift)

1) Sales forecasting involves _____View Explanation
(1)  Sales Planning
(2)  Sales Pricing
(3)  Distribution Channels
(4)  Customer Tastes
(5)  All of these
2) A Target Market is ____View Explanation
(1)  entire country
(2)  entire city
(3)  entire globe
(4)  that which consists of customers who need the identified product
(5)  All of these
3) Find the true statement ____View Explanation
(1)  Marketing is a waste of the employee's time
(2)  Marketing is not required in India due to its population
(3)  Marketing involves additional work
(4)  Marketing involves team work
(5)  Marketing is not required today due to IT advancement
4) In a Selling Process in today's world ____View Explanation
(1)  only standard products are sold
(2)  no customisation required
(3)  the seller need not have product knowledge
(4)  the seller should aim at customer satisfaction
(5)  only quantum of sales matters
5) Motivation means _____View Explanation
(1)  inspiring employees to perform better
(2)  better communication skills
(3)  sales coaching
(4)  Market Research
(5)  None of these
6) If Marketing is done effectively, which of the following is not required?View Explanation
(1)  Advertisement
(2)  Publicity
(3)  Market Research
(4)  Market Segmentation
(5)  None of these
7) Marketing Plan helps in ______View Explanation
(1)  better lead generation
(2)  better systems
(3)  better results
(4)  improved Balance Sheet
(5)  better Customer Service
8) Which of the following statements is true ?View Explanation
(1)  Marketing makes the company to go into loss due to higher expenses
(2)  Marketing is not required in profit making companies
(3)  Marketing sharpens the minds of the employees
(4)  Marketing is a time-bound seasonal function
(5)  Marketing is a waste of time
9) Market Research is needed for _______View Explanation
(1)  deciding the market area
(2)  deciding the right product to be sold
(3)  marketing proper marketing decisions
(4)  All of these
(5)  
10) Market information means ______View Explanation
(1)  knowledge of shops and bazaars
(2)  knowledge of shopping malls
(3)  knowledge of customer profile and product mix
(4)  knowledge of various languages
(5)  None of these
11) For effective marketing, the salesmen should have which of these qualities?View Explanation
(1)  Creativity
(2)  Team Spirit
(3)  Motivation
(4)  Effective communication skills
(5)  All of these
12) Which of the following sentences is true ?View Explanation
(1)  Marketing is not required in a Buyer's Market
(2)  Marketing is not required in a Seller's Market
(3)  Marketing is not required due to globalisation
(4)  Marketing is not required due to Competition
(5)  Marketing is not required due to liberalisation
13) A true marketing requires _______View Explanation
(1)  Command and order mindset
(2)  Control mindset
(3)  Active mindset
(4)  Passive mindset
(5)  None of these
14) Modern methods of Marketing include _____View Explanation
(1)  publicity on the net
(2)  advertisement on the net
(3)  soliciting business through emails
(4)  telemarketing
(5)  All of these
15) The Traditional Marketing style involves ______View Explanation
(1)  Telemarketing
(2)  Digital Marketing
(3)  Indirect Marketing
(4)  Direct Marketing
(5)  All of these
16) A Call means ____View Explanation
(1)  calling on friends
(2)  calling on bank employees
(3)  calling on prospective customers
(4)  to make telephone calls
(5)  calling on relatives
17) Innovation means _____View Explanation
(1)  compensation
(2)  inspiration
(3)  additional perquisites
(4)  implementing new ideas or new methods
(5)  None of these
18) Alead means ______View Explanation
(1)  a prospect who is more likely to avail of the Bank's product
(2)  a political leader
(3)  a religious leader
(4)  a bank chairman
(5)  None of these
19) A prospect means ___View Explanation
(1)  any customer who walks into the bank
(2)  an employee of the bank
(3)  a customer who is likely to be interested in bank's product or service
(4)  a depositor of the bank
(5)  a borrower of the bank
20) Cross-selling covers ___View Explanation
(1)  identifying customer needs
(2)  matching the products to customer needs
(3)  convincing the customers of product benifits
(4)  responding to questions and objections of customers
(5)  All of these
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